Advertising chiefly targets at creating
demand, encourages marketing, and
establishes a direct contact between
manufacturers and consumers. The entire
purpose of advertising is to apprise and
influence public to purchase products and
services. Advertising is done through TV,
Internet, Newspapers, magazines, outdoor
Diploma / PG Diploma in Advertising &Photography
Diploma / PG Diploma in Advertising.
PG Diploma in Marketing Communications Management
PG Diploma in Advertising & Marketing Communication
Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2)
MBA – Advertising, Public Relations, Sales Marketing
For certificate courses- 10+2
For graduate degree in mass communication- 10+2.
For post graduate diploma courses - graduation.
Indian Institute of Mass Communication, GNU Campus, New Delhi.
Xavier Institute of Communications, Mumbai.
Annamalai University, Chennai (www.annamalaiuniversity.ac.in)
Guru Jambeshwar University, Haryana (www.gju.ernet.in)
Kurukshetra University, Haryana (www.kuk.ernet.in)
Madurai Kamaraj University, Madurai (www.mkuniversity.org)
Punjabi University, Patiala (www.universitypunjabi.org)
SKILLS REQUIRED FOR ADVERTISING
Advertising and promotions manager should also possess the following specific qualities:
Analytical skills. Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
DUTIES AND RESPONSIBILITIES FOR ADVERTISING
Advertising, promotions, and marketing managers typically do the following:
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
Plan promotional campaigns such as contests, coupons, or giveaways
Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
Negotiate advertising contracts
Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
Develop pricing strategies for products or services marketed to the target customers
Meet with clients to provide marketing or related advice
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities