Art Direction includes work such as creation and
management of visual style and images in magazines, newspapers, and product packaging, movies and television productions. Artworks, illustrations or layouts are created for various purposes and used in advertising, newspaper and magazines, theatre,
motion picture and video games industries.
B.Sc. (Cinema) + Diploma in Direction
Post Graduate Diploma in Art Directionand Production Design
+2 In any stream
Film And Television Institute Of India, Pune
Satyajit Ray Film and Television Institute, Kolkata
Center for Research in Art of Film and Television, Delhi
National School of Drama, Delhi
SKILLS REQUIRED FOR ART DIRECTION
Art directors should also possess the following specific qualities:
Communication skills. Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.
Creativity. Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.
Leadership skills. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee production.
Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.
DUTIES AND RESPONSIBILITIES FOR ART DIRECTION
Art directors typically do the following:
Determine how best to represent a concept visually
Determine which photographs, art, or other design elements to use
Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
Manage graphic designers, set and exhibit designers, or other design staff
Review and approve designs, artwork, photography, and graphics developed by other staff members
Talk to clients to develop an artistic approach and style
Coordinate activities with other artistic and creative departments
Develop detailed budgets and timelines
Present designs to clients for approval