This is the age of Information- Communication-
Entertainment (ICE) and massive expansion in
Broadcasting with the introduction of more
Television channels, direct broadcast satellites,
T.V./Computer link ups, cable T.V. And rapid
Growth in both All India Radio and others
Broadcasting services, particularly FM.
B. A Mass Communication
Xaviers Institute of Communication (XIC),
Indraprastha College, Delhi University, New Delhi (Mass Communication)
Lady Sri Ram College, Delhi University, New Delhi (BA Hons, Journalism)
Communication and Culture, Media Education Program. Loyola College, Madras (Mass Communication)
International Institute of Information
Technology, Hyderabad, Andhra Pradesh.
Mass Communication Research Centre, Jamia, New Delhi
Indian Institute of Mass Communication, JNU Campus, New Delhi
Mudra Institute of Communication, Ahmedabad-
Satyajit Ray Film And Television Institute, Kolkata
National Institute of design, Ahmedabad
Film And Television Institute of India, Pune
NIMT Institute of Mass Communication, Uttar Pradesh.
SKILLS REQUIRED FOR INFORMATION, COMMUNICATION, ENTERTAINMENT
Google Analytics “Being familiar with Google Analytics is a must. It’s important for professionals to understand what’s working and what isn’t. Are there certain types of blog topics that are attracting more visitors to the website? What social network is providing the most referral traffic and which one do you need to reevaluate your strategy? It’s incredibly important to be well-versed in Google Analytics.” —Alyson Jamison, senior program manager at Stalwart Communications
Search Console “One of the single most invaluable digital skills is Search Console. SC is all about visibility and making sure your website isn’t doing anything bad in the search engine world. It shows you what keywords people use to find you, and how well you’re ranking—assuming your sitemap is set up properly.” —Miné Salkin digital marketing manager at Absolute Mobile Solutions
WordPress “WordPress is easily the most widely used CMS (content management system). WordPress is a great tool for media pros that don’t have extensive design/development skills. The visual editor makes it relatively easy to add, edit and remove content, and there is a plugin for just about every feature you can imagine, so most of the functionality is prepackaged and ready to go. Chances are you’ll encounter some WordPress sites in your career, so you might as well get a feel for how the platform works.” —Brandon Seymour, owner of Beymour Consulting
Photo and Video Editing “Basic photo editing and video editing skills are becoming more and more important if you are looking to work in digital media, marketing, advertising or journalism. Even communications positions with smaller businesses and not-for-profits are calling for at least beginner-level skills in these areas.” —Angela Stairs, a content marketing specialist at seoplus+
Inbound Marketing“An Inbound Marketing Certification is important because it helps you understand the methodology of how a visitor goes down the buyer’s journey as well as your ideal “persona” (a fictional character who describes your best customer) and how to best reach them. This can help align your marketing and content efforts to discover who you are talking to and at which stage for maximum impact.” —Ethan Herber, inbound & digital marketing manager at CWS, Inc.
Headlines “The most important skills are those that improve your chances of success in multiple ways. The ability to choose the right keywords and write enticing, keyword friendly headlines is crucial for SEO, PPC, social media, content marketing and copywriting. It gives you a huge advantage to get more eyeballs to your content and convert them into customers at lower costs than your competitors.” —Oleg Korneitchouk, director of marketing at SmartSites
Brevity “PR pros generally know how to turn a complex situation into sound bites, but sometimes they forget that less is more in the digital world. In a world of five-second unskippable preroll ads and social videos that have to capture your attention right away, the ability to shrink a complex message into a short period of time is critical.” —Dave McCulloch, partner / digital strategy director at Capitol Media Partners
Understanding Your Audience “Understanding exactly what your audience is interested in and what they would like to learn about is an important aspect of all things digital. You need to be able to address the needs of your audience so that you can increase leads and draw traffic to your website. If you’re creating content surrounding subjects that aren’t relevant to your audience, it won’t provide value. Getting into the mind of your audience, and determining the main reason that they visit your site is going to help you create successful digital marketing campaigns.” —Paige Weiners, corporate marketing specialist at Blue Fountain Media
Digital Media Relations “On the public relations side of our business it’s extremely vital to learn how to find specific writers, reporters, producers and bloggers. Not only that, you need to learn how to connect and build a relationship with them as well. In person versus digitally can be very different.” —Cassie Galasetti, co-founder of Social Sidekick Media, Branding & Public Relations
Listening “Actively pushing your message to your audience is just half of the equation. Digital marketers also must master the skill of digital listening. With social listening platforms like Hootsuite, Radian6 or BuzzSumo, marketers are able to identify customer pain points. The entire company benefits from this.” —Malia Powers, PR manager at HeavyBi
DUTIES AND RESPONSIBILITES FOR INFORMATION, COMMUNICATION, ENTERTAINMENT
Internally, communications managers ensure that employees are aware of changes and projects within the company. They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use. Depending on the organization's size, communications managers may direct marketing and public relations staff or provide communications coaching for employees.
Externally, they represent their organization to stakeholders, interested parties, and the public. Communications managers serve as the company spokesperson to the media and the general public. They develop and distribute materials that may explain or convey the company's policies or position on issues. Other duties may include issuing press releases, arranging interviews, and compiling press kits.