Public relations are related to corporate
Communication and image building. The field is involved in promoting the organization goals and sustain a good reputation in public through communication. It helps to build relationships with stakeholders through various sources for news/ information dissemination.
MA (Advertising and Public Relations)
PG Diploma in Advertising and Public Relations
MBA (Advertising and Public Relations)
Graduation in any discipline from recognized University
Indian Institute of Mass Communication, Delhi
Madurai Kamraj University, Tamilnadu
Makhanlal Chaturvedi National University of Journalism, Madhya Pradesh
Devi Ahilya Vishwavidyalaya, Indore
Guru Jambeshwar University, Haryana
Kurukshetra University, Haryana
Aligarh Muslim University, Aligarh
Punjabi University, Patiala
SKILLS REQUIRED FOR PUBLIC RELATIONS
Excellent communication skills, both orally and in writing.
Excellent interpersonal skills.
Good IT skills.
Ability to prioritize and plan effectively.
Awareness of different media agendas.
DUTIES AND RESPONSIBILITIES FOR PUBLIC RELATIONS
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
Planning publicity strategies and campaigns
Writing and producing presentations and press releases
Dealing with enquiries from the public, the press, and related organizations
Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits
Speaking publicly at interviews, press conferences and presentations
Providing clients with information about new promotional opportunities and current PR campaigns progress
Analyzing media coverage
Commissioning or undertaking relevant market research
Liaising with clients, managers and journalistic staff about budgets, timescales and objectives