• CELSIUS TEAM

CAREER IN PUBLIC RELATIONS

INTRODUCTION

Public relations are related to corporate

Communication and image building. The field is involved in promoting the organization goals and sustain a good reputation in public through communication. It helps to build relationships with stakeholders through various sources for news/ information dissemination.



COURSES

  • MA (Advertising and Public Relations)

  • PG Diploma in Advertising and Public Relations

  • MBA (Advertising and Public Relations)

ELIGIBILITY

Graduation in any discipline from recognized University


INSTITUTES/UNIVERSITIES

  • Indian Institute of Mass Communication, Delhi

  • Madurai Kamraj University, Tamilnadu

  • Makhanlal Chaturvedi National University of Journalism, Madhya Pradesh

  • Devi Ahilya Vishwavidyalaya, Indore

  • Guru Jambeshwar University, Haryana

  • Kurukshetra University, Haryana

  • Aligarh Muslim University, Aligarh

  • Punjabi University, Patiala

SKILLS REQUIRED FOR PUBLIC RELATIONS

  • Excellent communication skills, both orally and in writing.

  • Excellent interpersonal skills.

  • Good IT skills.

  • Presentation skills.

  • Initiative.

  • Ability to prioritize and plan effectively.

  • Awareness of different media agendas.

  • Creativity.

DUTIES AND RESPONSIBILITIES FOR PUBLIC RELATIONS

Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.

Other tasks include:

  • Planning publicity strategies and campaigns

  • Writing and producing presentations and press releases

  • Dealing with enquiries from the public, the press, and related organizations

  • Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits

  • Speaking publicly at interviews, press conferences and presentations

  • Providing clients with information about new promotional opportunities and current PR campaigns progress

  • Analyzing media coverage

  • Commissioning or undertaking relevant market research

  • Liaising with clients, managers and journalistic staff about budgets, timescales and objectives

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