Updated: Aug 16

Scope of Digital Marketing as a career in India 2020

Nowadays, technology has simplified our life. Education, health, governance, business and many more sectors are running smoothly due to advanced technology. All thanks to engineers and big companies for creating such platforms.

If we will talk about globalisation, the Internet is the best way to explain it. People can connect throughout the world. And so the scope of the business is not limited to a particular place. In this blog, I will discuss the scope of career as a digital marketer in India.

What is Digital Marketing?

According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offering that have value for customers, clients, partners and society at large.

Digital Marketing is the component of marketing that utilises the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

In layman language, Marketing is the way to promote the products & services of the company with the right audience. And Digital marketing is to promote the products and services of the company digitally.

Digital Marketing is a diverse term in itself. Lots of platforms are used to promote the products digitally.

Major components of digital marketing are:

  • · Social Media Marketing (SMM) 

                    (Facebook, Instagram, YouTube, Twitter etc.)

  • · Search Engine Optimisation(SEO)

  • · Search Engine Marketing (SEM)

  • · Email marketing

  • · Content marketing

  • · Website Designing

Need of digital marketing

As India has the second-highest number of internet users so we can better explain the need for digital marketing with perspective to India.

According to a report by Internet and Mobile Association of India (IAMAI), India Is now second only to China with 451 million monthly active internet users at the end of the financial year 2019,

Although nearly 2/3rd of the internet population in India are in the age group of 12-29 years.

Now we can better understand why we need digital marketing.

Most of the people don’t have time to read the newspaper or to watch television. They prefer online apps for news purpose and social media apps for entertainment.

So the best way to advertise your products and services are digital platform.

Digital marketing with context to Employers

Do you know why most of employers prefer digital marketing?

1. Ease of doing business

These days it is not difficult to establish a startup. Marketing is the preeminent part of any business. And digital marketing has made it possible for everyone to advertise their business globally.

2. Cost-effective

Digital marketing is comparatively cheap than Traditional Marketing. With less budget, one can start his business.

3. Limited resources

Digital marketing don’t require much resources. We all need Mobile/computer/laptop with internet connectivity and obviously knowledge about digital marketing.

How to become a digital marketer without spending money?

To excel in the field of Digital marketing, you don’t need a special degree.

Any person with a basic knowledge of computer and internet can be master of it.

Steps you can follow

As you have reached to this part of the blog, means now you are aware of digital marketing.

  • Firstly, start with learning basic concepts or tools that we use in digital marketing. As a beginner, SMM, SEO, SEM are the most important concepts to start with.

  •     Once you are aware of the tools and how they work you can either go for an online certification course or you can choose the best institute around. Although it can be learned at home also but you need certification for job purpose.

I personally prefer online courses as they are cheap with good content. You can go for Udemy, Coursera etc. You can also go for free digital marketing course by Google.(Note: Please keep in mind nobody will teach you the secrets that they follow to successfully run their pages. You need to find those yourself with practice.)

  • After you are done with online or offline certification course, I suggest you to learn the basics of graphic designing and content writing.

(This is totally optional. I am suggesting this because most of the small companies don’t hire content writer and graphic designer separately. If you will have more skill, chances are you will get job easily with good pay.)

  •      Start working with any company you get chance either they are paying or not. As experience is important for further growth.

  • After getting experience, as you are pro now you can either work for a big company or you can start your own digital marketing company.

Tag line- “The more you learn, the more you earn.”

Hope you like it! Thanks:)

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